Reducing Rising Print & Mail Costs with Smarter Digital Communications

The costs for printing and postage keep climbing, putting pressure on organizations still depending mainly on print/mail. Moving toward electronic communication isn’t just about savings – it’s about meeting customers where they prefer to communicate.

The Problem: High Costs & Low Efficiency

Take ABC Widget Company as an example:

• Sends out 50,000 printed invoices every month
• Each mailer costs $0.80, so that’s $40,000/month
• Meanwhile, postage and paper costs are rising faster than the company can raise prices
• Competitive pressures have forced them to drop pricing, squeezing margins
• Also, many customers prefer digital communication – but the company hasn’t adapted

The Solution: Conditional‐Logic, Digital‑First Strategy

ABC Widget adopted a smarter workflow:

Step 1: Send email + text to all 50,000 customers

Step 2: Track response:

• If the customer opens or replies → no further action needed
  
• If there’s no response → send a printed mailer 10 days later

Step 3: kip print entirely for very small balances (under $2) – printing and mailing costs more than the amount owed

Assumed cost per email/text: $0.12

The Results: Big Savings + Better Engagement

• 40% reduction in communication costs
• Faster payments, thanks to easy online access
• Better customer satisfaction—more people got invoices the way they prefer

How RevOne Can Help Your Revenue Cycle

If your organization is still heavily print‑dependent, you may be overspending—and missing opportunities to engage customers digitally. RevOne’s suite of services helps:

• Identify opportunities for digital communication
• Build conditional logic workflows that optimize cost & delivery
• Improve patient/customer satisfaction and cash flow

Interested in exploring a digital‑first communication plan for your revenue cycle? Reach out:

Call: 800.781.0486
Email: info@revonecompanies.com